V12 Retail Finance, one of the UK's largest specialist providers of consumer finance, and Atherton Bikes, a renowned Welsh-based manufacturer of high-performance bikes are delighted to announce a partnership to help cycling enthusiasts get on the trails with the bike of their dreams.
Atherton Bike's team of engineers and riders use cutting‐edge technology to craft the perfect‐fit bike for anyone from professional racers and mountain explorers to trail cyclists and grassroots riders.
This partnership with V12 now means Atherton Bikes can offer customers financing options, so they don't have to compromise or be constrained by their budget - making it easier than ever to own the bike that is perfect for them.
Instead of an upfront payment, V12 will enable Atherton Bikes customers to spread the cost, interest free.
V12 support over 1,200 national and independent retailers both in-store and online, helping their customers pay for the things they love. The cycling sector is a particular specialty for V12, which partners with the Association of Cycle Traders (ACT) to provide 'Ride it Away' - a cycle industry-specific retail finance scheme in the UK.
Andrew Phillips, Managing Director of V12 Retail Finance, said, "We're absolutely thrilled to have formed a new and exciting partnership with Atherton Bikes, a truly iconic brand and family within the cycle sector.
"As a retail finance provider, we pride ourselves on offering systems and service that retailers and customers can trust. We're thoroughly looking forward to helping even more bike enthusiasts get hold of the bike of their dreams. V12 Retail Finance and Atherton Bikes is a perfect fit, and we can't wait to build this new business relationship."
Atherton's CEO Dan Brown added, "We are delighted to be working with V12, who we already know have a fantastic reputation in our industry. We are committed to making Atherton Bikes available to more riders, but we know that in the current climate, many people need to sell an existing bike or to spread the cost of such a significant purchase. We're excited to offer this opportunity for more riders to take an Atherton out on the trails sooner."